About Me / The Poet & The Strategist

I’m a brand strategist and copywriter with over a decade of experience helping companies tell sharper, truer stories — mostly in real estate, where language often feels stale or soulless.

But here’s the twist: I’m also a poet.

It means I care about precision. About rhythm. About what’s actually being said beneath all the noise. I’ve spent years helping real estate brands, brokerages, builders, and creative teams find the right words — not just clever ones, but honest ones. Words that move deals forward and make people feel something.

This dual lens, poet and strategist, means I can shift from high-level messaging to the granular work of line editing without missing a beat. It means I write copy that honors both the brand and the human reading it.

Whether I’m shaping a brand voice, naming a development, or writing a one-pager that doesn’t put people to sleep, I’m always thinking about resonance. What does this say? And what does it really say?

So if you’re looking for messaging that feels lived-in, not lacquered — something grounded, but with a pulse — I’d love to hear what you’re working on.