Specialty Coffee Association

The Specialty Coffee Association first brought me in to create a content strategy for their trade show handbook. That project turned into an ongoing partnership.

Since then, I’ve written launch copy and social content for the Coffee Value Assessment, and most recently, helped rework the Coffee Science Foundation’s fundraising messaging to reflect a shift in their target donor profile.

This work called for deep research in coffee science and terminology — plus close collaboration with stakeholders across operations, marketing, and research.

Because when the subject is as complex (and caffeinated) as this, every word has to earn its keep.