Compass California
When Compass acquired Pacific Union International in 2018—fresh off a series of high-profile mergers—brand fragmentation was the name of the game. Dozens of social channels, strategies, and voices needed alignment.
I led the rebrand of the @partnerstrust Instagram into @compasscalifornia, launching with just under 9k followers and growing it into a 44k+ organic following over four years. I also helped streamline marketing workflows and launched the Compass California blog — a platform to spotlight agent wins, amplify brand storytelling, and collaborate across PR, the Luxury Division, and c-suite.
One standout moment: partnering with CEO Mark McLaughlin on Where We Are Now, a thought leadership series that helped define Compass California’s point of view during a period of rapid growth and transformation.
From four different companies to one iconic brand. Introducing @compasscalifornia…
Content Strategy | Content Writing
Compass California honors International Women's Day
Few fields today offer more avenues for advancement than residential real estate. According to NAR, a full 63 percent of Realtors® are women. (When the organization was founded in 1908, membership was all-male – a situation that changed little until the ‘50s.) In honor of Women’s History Month, here’s a look at how women’s roles in real estate continue to grow.
Agent Recognition/Press Release
Compass Congratulates Aaron Kirman
As we celebrate a record-breaking year in luxury real estate, the Compass family joins to congratulate Aaron Kirman for $1 billion+ in sales in 2021. We’re honored to partner with Aaron and his team of 80 world-class agents, Aaron Kirman Group, as they take the entrepreneurial spirit of Compass to the next level—dreaming big, learning from reality, and maximizing their strengths to offer exceptional service to their extensive client base.
Property Feature
The art of the high-rise: 181 Fremont’s exhibition
Located over 580 feet in the sky, 181 Fremont’s newly launched listing Residence 62B features incredible views of San Francisco. And as if it needed even more eye candy, the fully furnished residence from designer Aubrey Maxwell will house Podium II, the latest in 181 Fremont’s series of art exhibitions.
Property Feature
This historic Victorian is going places
A magical, historic Italianate Victorian with a storied past offers a chance to own a part of San Francisco history. Originally built in 1874 by San Francisco’s most illustrious farrier, the residence is named The Martin O’Dea House after its builder. 100 years later, in a feat of engineering, the house was moved from Turk Street to its present site on Eddy in 1974.
